From New Zealand, world and American champion to motocross racing team manager, Tauranga’s Ben Townley is morphing again and this time he has become a businessman, still operating very much within the motorcycle industry.

Lusty Industries and Distributors are pleased to announce that they are opening up a New Zealand Regional Office, with Townley to head it up.

With 10 years’ experience building a company portfolio in Australia with some of the World’s leading Action Sports Brands and MX World Champion and new Lusty Industries New Zealand Company Director Ben Townley, on board; the team will be working to replicate the success experienced in the Australian market.

Johnny McLean, Lusty Industries Managing Director:

“Lusty Industries has an unrivalled track record of successful marketing and sales of action sports brands within the Australian marketplace, we are a passionate and motivated group of young individuals squeezing opportunity where possible for all of the brands we distribute from the ground up.

To have the opportunity to take Lusty Industries to New Zealand and the company being driven by a world class professional such as Ben Townley is not only extremely exciting but also humbling.

Townley has the same core values that I do when it comes to delivering an experience to New Zealand customers that promotes repeat business. Lusty Industries NZ will be an independent operation with a long term strategy; Ben and I are determined to ensure that our customers are the primary focus in promoting the Lusty culture and product support”

Lusty Industries New Zealand Company Director Ben Townley remarks: “I’m stoked to have an opportunity like this in the next phase of my career opening up Lusty Industries NZ, I have worked with Johnny for several years as an athlete and now to grow my passion into a career that will take myself, Lucy and my boys well beyond my racing days is so awesome.

Johnny and I share the same values albeit me in racing and he in business but this makes me so passionate and sure about the future for Lusty Industries NZ. To be able to present and support New Zealand customers brands such as Troy Lee Designs in a way that they traditionally haven’t. I have a personal connection with Troy Lee Designs and several other brands both as a team rider and athlete and endorse every product that we will be showcasing. I can’t wait to see people at the local track wearing or using our products over the years to come.”

Founder and Owner of Troy Lee Designs, Troy Lee said: “I’m excited to partner with a team of young professionals, whom I can tell have the same commitment to the action sports that I love.

“I’m confident Lusty Industries is focused on expanding the Troy Lee Designs brand throughout Australia. I’m equally stoked to start a long-term relationship with Johnny’s innovative team, and I feel they have a ton of horsepower. Lusty’s energetic sales force & outstanding infrastructure are impressive.

“It’s obvious that they’re eager to push our brand to the next level. All of us are excited about what the future holds working with such a proactive and progressive distributor.”

All products including the Troy Lee Designs Moto range will be available from Lusty Industries NZ starting the 20th November 2014 with further updates and news to follow.

About Troy Lee Designs:

For over 30 years, Troy Lee has been customizing helmets “For The World’s Fastest Racers.” TLD’s relentless commitment to creating products that exceed the cutting edge of style, design and quality, has earned them the reputation as an innovator in many different fields of racing. Troy Lee Designs has since expanded into a full force operation, offering a complete line of helmets, apparel and premium protection for off-road motorcycling and bicycling, sportswear and accessories, and operating the TLD supercross and motocross teams. Based in Corona, California, Troy Lee Designs has a global network of distributors.

For more information visit www.troyleedesigns.com

About Lusty Industries:

Lusty Industries is a progressive, passionate and action sports driven Distribution Company that services and supports a diverse range of channels including Motorcycle, Bicycle, Surf, Skate, Snow and Motorsport. Based in Newcastle, Australia the products we sell are available from over 1900 dealers Australia wide and the entire product range can be found at lustyindustries.com.

Photo above shows Troy Lee with Ben Townley, taken by Dan Severson